FeesMustFall

#FeesMustFall

#FeesMustFall is a student protest that started in October 2015 when South African Universities decided to make an increase in fees. The first protest was started at the University of Witwatersrand in Johannesburg before it started trending and spreading across the country. (#FeesMustFall)

This hash tag #FeesMustFall has influenced students to join the movement and it has also made it easy for the practice of corporate social media because this hash tag has proved to us that social media has power in a way that it communicated with students, government, youth, by trending and being the voice of students.

FeesMustFall has also made it difficult for the practice of corporate social media since people started mis-using hash tags for their own personal satisfaction and the hash tag ended up leading to other negative hash tags.

How Brands Reacted 

Brands reacted fast to the #FeesMustFall campaign since brands were interested to the student’s responses on the increase of fees and brands also engaged with the campaign by broadcasting the movement and also causing the hash tag to trend

FeesMustFall Protest

Advantages of the Campaign

This fees must fall campaign has made even more individuals who cannot afford to pay fees to be funded. The campaign has also gained more international support since students from other countries have supported the movement by posting their photographs of #FeesMustFall

Disadvantages of the Campaign

People now take advantage of modem communication by creating useless hash tags. Looking at the low monthly salaries of lectures, University staff members, this will affect them and if students demand free education the high unemployment rates will increase

Recommendations
In future I personally think that the government should respond back on social media with transparency and be accountable for what they say on social media.